A masterplan is a document that helps coordinate Council, community, business, and government objectives in a location that is likely to experience change or urban renewal. A masterplan is supported by detailed analysis across several core issues and provides a framework to support the delivery of new buildings, infrastructure, land use and public space.

A masterplan does not define the specific outcomes of a particular development or project but, provides principles that guide future proposals in the context of a place-based masterplan.

The Strathfield Town Centre Masterplan will guide the growth of the Town Centre and will provide a clear framework for future projects. The Town Centre is an important resource for many within the community as it provides:

• access to a range of goods and services which are not available in other locations in the local area
• a place for employment, primarily in the retail and service sectors
• a place to access public transport that links to other key centres and employment locations across Sydney and beyond
• a place for a growing night time economy with a large number of restaurants offers a variety of dining experience

The Masterplan will bring together the three emerging themes:

• Growing the local economic future,
• Providing a framework for built form change and development opportunity,
• Supporting community experience and enjoyment of the centre and its offerings

The Strathfield Town Centre Masterplan will become an important document that will provide policy direction and guidance for the future growth and expansion of the Town Centre.

Strathfield Town Centre is an important resource for many within the community. It provides access to a range of goods and services which are not otherwise available in other locations in the community. Economically, it is also a place for employment with many people being employed in the retail and service sector.

A Masterplan is needed to bring together the three (3) emerging themes of economic futures, development opportunity and community experience into a cohesive and logical strategy.

As part of the Masterplan, the existing controls within the Strathfield Local Environment Plan and Strathfield Development Control Plan will be reviewed.

If necessary, alternative, or additional controls will be put forward and these will be clearly explained as part of the recommendations of the Masterplan.

The Masterplan core area includes land within the town centre that is presently zoned as E2 Commercial Centre or MU1 Mixed Use.

A Masterplan Frame Area is proposed which shows some additional land outside the town centre to encompass some key land uses or important features.

It is acknowledged that the “Strathfield Town Centre” perceived by the public is located not only within Strathfield Council but also the City of Canada Bay and Burwood Council areas. Any recommendations contained within the Masterplan will only relate to those parts of the town centre within the Strathfield Council area.

Work on the Masterplan has commenced with early analysis and background research being undertaken. This will be supported by community consultation to assist in the creation of a community-based vision and principles.

This first stage of work is expected to be completed by the end of June 2024 with a draft master plan by the end of 2024.

Strathfield Council will be running a series of pop-up information sessions starting on the Australia Day 2024. These sessions will give people the opportunity to learn about the project and provide early feedback.

In addition, a survey is open for the community to provide their feedback and can be access via the Strathfield Have Your Say webpage.

Throughout the project, regular opportunities will be provided to comment on draft documents and give feedback on the key elements of the Masterplan, as they develop.

• The Project Team is currently reviewing and analysing background information.
• We will develop a set of guiding principles informed by our initial analysis.
• We will hold workshop/s with the community and other stakeholders’ to inform the project Vision
• The draft Vision will be placed on public exhibition for feedback
• Council will then embark on the preparation of the Masterplan itself, with input from the community and stakeholders along the way.